Brand Illustrations
2020 - 2021
Mongo DB
Art Direction
Illustration
Overview
At MongoDB, I took on the responsibility of developing a comprehensive image library to align with updated brand guidelines. Tasked with enhancing visual consistency and supporting future creative endeavors, I led the initiative to curate and produce a diverse range of assets. Collaborating closely with design teams and stakeholders, I ensured that the image library not only reflected MongoDB’s refreshed brand identity but also catered to various marketing and communication needs. The project involved meticulous planning, creative direction, and production management to deliver a robust collection of high-quality assets. These assets were designed to empower future creatives, providing them with a versatile toolkit to maintain brand coherence and support ongoing brand initiatives.
Results
The creation of the MongoDB image library resulted in a significant enhancement of brand representation and creative flexibility. By curating a large volume of assets aligned with updated brand guidelines, we equipped MongoDB with a cohesive visual identity that resonated across all marketing channels. This initiative facilitated streamlined content creation processes and enabled faster turnaround times for marketing campaigns and promotional materials. Feedback from internal teams highlighted increased efficiency in accessing and utilizing brand-compliant visuals, leading to improved workflow efficiencies and reduced production costs.