Bravocon
2019
NBC Universal
Art Direction
Branding
Creative Direction
Digital Design
Overview
In its inaugural year, I undertook the challenge of creating a new and dynamic brand identity for BravoCon, aligning closely with Bravo’s bold and vibrant brand while adhering to a cost-effective approach and tight timeline. Drawing inspiration from Bravo’s distinctive style and audience preferences, I developed a cohesive visual identity that exuded excitement and captured the essence of the Bravo brand. The project involved rapid ideation, collaboration with key stakeholders, and meticulous design execution to ensure the new identity felt authentic and exceeded expectations. By leveraging bold typography, energetic color schemes, and strategic use of Bravo’s iconic elements, I led the crafting of a versatile brand identity that could adapt seamlessly across various promotional materials and event spaces. The goal was to create a memorable and impactful brand presence for BravoCon in New York City, setting the stage for a successful and engaging event experience year after year.
Results
The launch of the BravoCon brand identity was received with resounding and enthusiastic impressions from attendees, sponsors, and Bravo fans alike. The identity’s bold and vibrant visuals resonated deeply with the target audience, reinforcing Bravo’s brand values and identity. Despite the tight timeline, the brand identity we launched served as a brand new entry into the event space sector for Bravo, and met all requirements in terms of visual appeal and brand coherence. BravoCon’s consistent re-use and iteration of the identity over subsequent years underscored its enduring effectiveness and adaptability, contributing to increased attendee engagement, event memorability, and enhanced brand equity for all of Bravo’s IP. Post-event surveys and social media sentiment analysis consistently reflected positive feedback, with attendees praising the identity’s ability to enhance the overall event experience and reinforce Bravo’s leadership in entertainment and pop culture. Overall, the BravoCon brand identity not only achieved its immediate goals of visibility and recognition but also established a foundation for long-term brand equity and event success.
The visual identity for BravoCon was a Gold Winner at the PRO Awards 2020.