Taco Bell iMessage Stickers
2017
Taco Bell
Art Direction
Illustration
Overview
When Taco Bell first launched in Australia, I was commissioned to create typographic illustrations specifically designed as iMessage stickers for the inaugural campaign. Tasked with infusing fun and quirky elements into the designs, I conceptualized and developed a series of illustrations that captured the brand’s playful spirit and appeal to the target audience. Collaborating closely with marketing teams, I ensured the illustrations were not only visually engaging but also functional for digital messaging platforms. The project required creativity in typography and design to produce stickers that were both expressive and easily usable for Taco Bell enthusiasts. The success of these illustrations led to their integration as key brand elements in subsequent marketing campaigns, highlighting their versatility and enduring appeal.
Results
The typographic illustrations created for Taco Bell Australia’s iMessage stickers were a cultural hit on launch, becoming a pivotal component in the brand’s Australian digital engagement strategy. The stickers were enthusiastically embraced by users, achieving widespread adoption and enhancing brand interaction through digital messaging platforms. Their success extended beyond initial deployment, as the illustrations were repurposed as integral brand elements in future marketing initiatives and campaigns. This reuse underscored their effectiveness in maintaining brand consistency and resonating with Taco Bell’s target audiences across different touchpoints. Feedback from customers and stakeholders emphasized the illustrations’ role in enhancing user engagement and fostering a positive brand perception. Ultimately, the project demonstrated the power of creative design in driving digital engagement and solidifying Taco Bell Australia’s position as a dynamic and consumer-centric brand in the digital space.