HNP - Author Pages
2024 / Hearst Newspapers
Product Design
UX/UI Design
Creative Direction
Overview
I undertook the challenge of developing a robust author page aimed at enhancing SEO performance while bolstering transparency and credibility for local newsrooms. Tasked with combating the spread of misinformation and enhancing user trust, I led the design and implementation of a comprehensive author page framework for editorial newsrooms across the Hearst network. This involved collaborating closely with journalists, editors, and technical teams to establish standardized profiles that showcase the expertise, credentials, and contributions of each journalist. By integrating SEO best practices, including optimized metadata and structured data markup, the author pages were strategically designed to improve search engine visibility and organic discovery of journalistic content. The goal was to provide users with transparent insights into the individuals behind the news articles, fostering greater trust and credibility in the local news reporting landscape.
Results
The implementation of the robust author page initiative yielded significant benefits in both SEO performance and user engagement metrics. User feedback indicated a substantial improvement in perceived credibility and transparency, with users expressing greater confidence in the authenticity and expertise of the journalists contributing to local news coverage. Moreover, the enhanced visibility of author profiles contributed to improved user retention and engagement metrics, with longer average session durations and increased interaction with author-specific content. This initiative not only effectively countered the proliferation of fake news by promoting trustworthy journalism but also strengthened the overall brand reputation of local newsrooms as credible sources of information in the digital age.